Friday, September 5, 2014

Welcome to the next installment of “Tales from the Tech Side”! In this installment, we’re going to take a look at how we can break into the ever elusive “broadcast” market in ways you might not think of with using customers you already have.

So when I think of our area, the one thing that everyone has in common is an undying love of football. High school football is big business here, and the schools spend accordingly. I’m sure most of you are VERY involved in all this, but what about the broadcast side? Most high schools employ some sort of recording/broadcast of games and/or practice. And anyone who doesn’t is looking for a way to make it happen, and the ones who are already could always “up their game”.

Obviously they need a camera. I can’t help you there, but I will say that side of the market has a giant amount of options and price points. And if you look at any forum for armature film makers the most asked questions are about audio. Here’s where we come in. Try this scenario:

Say one of the local high schools wants to start streaming their games on the internet. What, other than a camera (or two), do they need? For a school on a budget, how about two Shure VP82 for crowd and field sounds, and one BRH31M for the announcer? Bring all that into a Roland VR-3 and then straight to the internet. Super simple and affordable.

What about adding some fund raising opportunities to the school? I know from experience that we parents are suckers for video of our kids in plays, musicals, etc. A few cameras, with a VP83F on top of each one, edited together for DVD can make a lot of money for the school when sold to parents. And this same set up could be a gold mine for you rental companies already providing sound reinforcement for the event.

And the great thing about these ideas is they are scalable based on the quality the school wants and budget they have.

Well, there you go. Hopefully you guys are finding these little ideas from the “Tech Side” helpful. As always, if you have any questions you can drop me an email or give me a call. Everyone here at Highway Marketing is here to help you in any way we can. So take it easy, and thanks for the read.